Revival of SURFER Magazine: A New Wave in Print and Digital

By surfcamptaghazout.net
Published on March 22, 2025
Originally published by KPBS Roundtable on July 19, 2024
Original article: Carlsbad’s SURFER Magazine Plans a Revival with Print – KPBS citeturn0search8

Introduction

SURFER Magazine, often hailed as “the Bible of surf culture,” is set for an exciting revival. After a period of dormancy during the pandemic, the Carlsbad-based publication is planning a comprehensive relaunch that will blend classic print aesthetics with a modern digital presence. This article summarizes the key points from the KPBS Roundtable report and adds insights tailored for European readers interested in surf culture and industry innovation.

Latest Developments

• New Leadership & Vision:
  Jake Howard has been named the new editor-in-chief. With decades of surf reporting behind him, Howard is spearheading the effort to reinvigorate SURFER Magazine by honoring its storied legacy while embracing current trends.
• Multiplatform Approach:
  The revival isn’t limited to print. Alongside an upcoming high-quality print issue scheduled for August 2024, the magazine is overhauling its website and ramping up its social media presence. This dual strategy aims to cater to both longtime fans and new audiences looking for immersive surf content.
• Event Coverage & Community Focus:
  In addition to revamped editorial content, SURFER will serve as a platform for major surfing events. From Olympic surf competitions in French Polynesia to big wave challenges in Nazare, Portugal, the publication plans to deliver in-depth, on-the-ground coverage that connects global surf communities—including a growing European audience—with the heart of the sport.

What This Means for Surf Culture

For European readers, the revival of SURFER Magazine signals renewed opportunities:

• Enhanced Storytelling: Expect a mix of classic surf narratives and fresh, locally relevant insights that reflect the diversity of today’s surf community.
• Quality Visuals: The relaunch emphasizes stunning photography and thoughtful layout design, ensuring that the magazine not only informs but also inspires.
• Increased Engagement: By combining a tactile print edition with dynamic digital content, the publication aims to bridge the gap between traditional surf media and modern consumption habits.

Conclusion

The revival of SURFER Magazine represents more than just a return to print—it’s a strategic reinvention designed to sustain the rich heritage of surf culture while adapting to the evolving digital landscape. European surf enthusiasts and industry insiders alike can look forward to a platform that celebrates authentic storytelling, top-notch visuals, and an inclusive community spirit.

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